INTERNATIONAL PLATFORM & CHANNEL FOR THE WORLD
A Brazilian and Latin American Initiative
The BRICS Television Channel is an original project developed by “Equinox do Brasil” and “Equinox Asia”, two private entities linked to Brazilian institutions, private investors and future sponsors. The proposal is to consolidate a digital pay TV channel, open or closed (depending on the countries covered), with the specific objective of publicizing the commercial, political and cultural initiatives of the BRICS member countries and the other 30 nations that have already made their candidacies official. to participate in the bloc, which has been growing continuously in the last two years and gaining increasing importance on the world stage.
This initiative aims to increase the visibility and popularity of BRICS step by step, initially among the Brazilian population and Portuguese-speaking countries, and then in Spanish-speaking Latin American countries.
Simultaneously offering an international version in English, with subtitles in Arabic and Mandarin, whose signal and platform will also cover the African continent and the Middle East. In a second step, through the use of Artificial Intelligence, with subtitles and/or dubbing in Hindi, Russian and several other languages, the English version will interact with other BRICS member countries in Asia (China and India), North Africa, the Emirates United Arabs, Saudi Arabia, Iran, Egypt, Russia and Western Europe, integrating its content and programming from Latin American and African channels through local platforms, broadcasters and cable TV operators. Each step of this process will be reproduced on the Internet with the implementation of a parallel digital environment on social networks to show the progress of the BRICS around the world.
With the co-participation of promoters and professional partners, the company will also produce and offer broad exposure to future BRICS regional and international events (from all areas). One modality to be organized in the near future will be the “BRICS Games”, where even Russian athletes will be able to participate.
The versions in Portuguese, Spanish and English, with subtitles, will be produced in Brazil, in São Paulo, which will house the channel's headquarters and the studios of the operational TV Center, with optical fiber, cloud Internet space and a digital platform with transmission live to multiple distributions (cable, digital and social media). There, the channel will have a staff of 30 to 40 workers, in the areas of engineering, production, marketing, social media, accounting, legal, etc., plus a commercial team speaking fluent English, Portuguese and Spanish.
The BRICS channel will be operated by CEO Bernard Vassas (Brazilian) and his administrative, sales and marketing team; Vagner Anselmo Matrone, COO and International Operations Director and Claudio Gabaldi, Executive Producer in São Paulo. The company “Equinox do Brasil” has considerable experience in creating and distributing thematic channels and, using this expertise, will supervise the channel's Business Plan and take care of the pre-sales of its content in the 10 BRICS countries and future members/candidates from the rest of the world.
The beginning of the experimental phase of the global operation of the BRICS Television Channel will take place between February and March 2025, with the official inauguration scheduled for July/August 2025, during the BRICS meeting scheduled for Brazil on that date.
From then on, the channel will be immediately available through an open channel in Brazil and an unprecedented digital platform integrating all relevant news related to the BRICS organization that may be of interest to Brazil, Latin America, the Middle East and Africa. Your signal will be retransmitted via pay and/or free TV, ready to be broadcast in all the territories we intend to cover in the world
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In its first two years of operation, the channel aims to reach an estimated audience of 60 to 80 million homes in Latin America, through existing national digital TV platforms and distribution agreements with several Latin American cable and satellite operators. , making it possible to reach Mexico, Argentina, Colombia, Chile, Peru, Ecuador, which constitute the main television markets on the continent.
In Brazil, through partnerships with local broadcasters, we intend to use an open channel. The content exhibition strategy also foresees agreements that promote the exchange of programs between current and future BRICS member countries, as well as distribution agreements allowing the exposure of content in countries with limited resources, such as Cuba, Venezuela, Paraguay, Bolivia, Guyana and African nations. The full English version of the BRICS Television Channel will be offered to other BRICS members such as India, South Africa, China, Russia, but also Egypt, Saudi Arabia, Iran, Ethiopia and members of the United Arab Emirates.
BRICS Television Channel Programming & Content
As it intends to assume a leading role and highlight BRICS culture and insights on crucial issues, the channel's focus will be on disseminating news of international interest, cultural and educational programs, but also, to reach all audience segments, it will include popular programming (sporting events, fiction, soap operas, etc.). Programming will include content from each active BRICS country, representing approximately 500 to 600 hours of annual and original programming from China, India, South Africa, Russia and other member countries. The rest will be made up of Brazilian programs and news produced in São Paulo.
We will show news programs originating from the official television station of each BRICS member country, with political, social, sports, economic and cultural reports. Next, an original 30-minute daily news program is planned in the future, to be produced by journalistic teams and press correspondents who work exclusively in each capital of the member countries. We will also show independent documentaries from Brazil and the BRICS region with an emphasis on the growth of relations between member countries, offering local perspectives.
We will retransmit interview programs with personalities and celebrities from Brazil and the BRICS region, in the political, social, economic, scientific and artistic areas, as well as programs addressing cultural aspects of the different member countries, making known their natural riches, the relationship with arts, music and cinematography. Then, gradually, other programs will be originally produced “in house”, including themed shows and economic, financial and sports highlights programs.
Bernard Vassas
Founder & CEO
Contact - Контакт - 联系
bricstelevision.com
